MA Interactive Media Degree Show 2010 Loop the Loop 2010

Gallery

Aidapp
Influencia
Harmoneyes
Where do you stand?
The Fight
Wild for tigers

These are the final major projects of the Interactive Media MA, exhibited at Loop the Loop, the course degree show. The projects were created over a 12 week period, in teams of four or five students. Each member of the team assumed a different role in the project development.

Aidapp

Finalist in the BIMA Awards 2010 - Student Category

Aidapp is a tangible interface that allows users to develop an understanding of first aid skills through hands-on interactivity, robotic feedback, and engaging video demonstrations.

Looking beyond traditional computer input devices, the experience seamlessly delivers information through physical computing and a web-application built for the iPad, allowing the user to remain concentrated on the step-by-step tutorials and work alongside the simulated casualty. The interplay of science and design in narrative media is evolving, and Aidapp hopes to inspire individuals to save lives in emergency situations.

Designed for inexperienced individuals who are interested in learning the basic methods of first aid and life-saving techniques, the goal of the project is to educate and empower individuals; taking advantage of the richness of multi-sensory stimulation and skills developed through our constant interaction with the physical world.

Influencia

Finalist in the BIMA Awards 2010 - Student Category

Influencia is an interactive installation that investigates the nature of human social behaviours. Through the use of multiple miniature robots that visualise the exchange of values, traits, and emotions between users in a physical space, it conceptualises the way that individuals operate under the constant and determined influence of others.

By tracking and following multiple users around the floor, the robots represent the nodes in social networks through which personal information is spread amongst users. As the goal of assembling robots by their given colour is easier said than done - especially when the interests of many users come into play simultaneously - Influencia challenges the basic premise of our intentions in a goal-oriented experience that is as unpredictable as life itself.

With Thanks To:
Ansmann

Harmoneyes

Finalist in the BIMA Awards 2010 - Student Category

In a darkened space, coloured dots move across the floor sometimes in groups, other times alone. Can the user bring harmony to the movement of the dots, and guide them to a safe haven?

Designed to fit inside a shipping container, for temporary deployment, this interactive environment has been created for teenage girls, addressing their negative patterns of behaviour. Rather than drawing lines between "victims" and "perpetrators", this experience intends to illuminate how social exclusion occurs, and to create a space for understanding.

We were inspired by the educative advantages of interactivity in physical space. This allows a subject to be discovered by the users themselves. Whereas conventional approaches to this issue require passivity, Harmoneyes empowers its users to become explorers.

Where do you stand?

Finalist in the BIMA Awards 2010 - Interactive Installation Category

"Where do you stand?" is an interactive installation that aims to increase awareness of the relationship between published material and public opinion on controversial topics. The interaction will provide the user with a variety of opinions on a chosen subject, from press releases to newspaper articles to social media commentary. The intelligent display of this information will enable the user to be considered in his or her interpretation. The project is aimed at individuals and organisations that want to reflect upon and be clear about their own point of view on certain topics; the information and the interaction work together, enabling the user to take a stand on complex topics.

The Fight

The Fight is a new kind of interactive film. Players take the role of one of the participants in a friendly boxing match and must literally punch their way through their avatar's stories. The trajectory of the non-linear film is determined by fights won.

We started out with the intention to achieve meaningful interaction in an entertaining story and have succeeded in combining film and physical inputs in an immersive environment to produce a comic yet emotional experience that film and game lovers alike will enjoy.

Wild for Tigers

This is an interactive and immersive family experience to promote awareness and motivation to preserve the lives of an endangered species - tigers. Through an engaging adventure across 5 regions of the globe, where various subspecies of tiger are still living in the wild, users can discover the life and trials of this incredibly powerful and iconic animal.

Every aspect in regards to education, conservation and social networking are implemented in the experience. This is designed to meet the needs of users of all ages on several levels, also on a multi-user basis. With this iPad application the team have taken advantage of the multifunctional features of the device to best effect and used the ultimate high resolution video quality and visual excitement of this new interface.

About

Why Loop the Loop?

A loop is circular, but 'looping the loop' is a corkscrewing motion: pushing forward as it spirals. It speaks of mankind's mastery of the machine and the capacity for building contraptions and experiences that test the elasticity of control, in the pursuit of thrill. A loop might involve information, whereas a loop-the-loop involves speed, excitement and entertainment; it is the domain of rollercoasters and fighter planes. As interactive media expands out from the web it makes possible new forms of collective play, alongside its transformative capacities for data access and screen-based discovery.

Digital interaction is concerned with feedback and two way communication. Increasingly, interactive media brokers new dynamics between once separate fields, creating interfaces that mesh science and design, and artworks shaped by data streams.

A feedback loop, as suggested by the exhibition title, circulates data inputed by both humans and machines, offering abundant material for innovative concepts and design solutions. Loop the Loop, the Interactive Media MA degree show, includes projects across a broad range of fields from healthcare to narrative-based games, pushing the boundaries of technology and questioning what is possible.

MA Interactive Media Students working hard, or hardly working?

London College of Communication
Masters of Arts (MA) Interactive Media

is a full-time 45-week course. Starting each year in October, it culminates with the degree show the following September. The course focuses on the following key topics: usability and user-centred design, human-computer interaction theory, sustainability, interactive narrative, and physical computing.

Students come from a broad spectrum of backgrounds, and the course is designed to challenge the skills and understanding that they have already acquired. Collaborative work, in groups that change with every project, is fundamental to the approach of the Interactive Media MA. Students have the opportunity to achieve expertise in a variety of roles: technical development, project management, usability testing, interaction and interface design. With every one of the numerous projects throughout the year, students are required to present their work to the tutors and the rest of the class. This means that individuals graduate with enhanced presentation skills and confidence, alongside their understanding of the creative possibilities of interactive media.

Visit

MA Interactive Media
London College of Communication (UAL)

Elephant & Castle, London SE1 6SB

8 - 10 September 2010, 10.30 am - 4.30 pm

Private view: Tuesday 7th September 6 pm - 9 pm

For invitations and more information
please contact:
Course Director Rob White

Tel: + 44 (0) 207 514 6804
Email: r.e.white@lcc.arts.ac.uk